Greed is Good…
The 1987 film, Wall Street, introduced the world to a character that personifies greed. His name is Gordon Gecko. A son of an electrical supplies salesman, he grew up on Long Island and attended City College in New York City. He made millions of dollars in speculative real estate transactions in the 1970’s that launched his dominance on Wall Street in the 1980’s. Gordon Gecko’s most famous line that has catapulted him to the top twenty-five villains of all time is “Greed, for lack of a better word, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures, the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge, has marked the upward surge of mankind and greed, you mark my words, will not only save Teldar Paper, but that other malfunctioning corporation called the U.S.A.”
Greed has been in world since time began, dating all the way back to the original garden. The world has experienced its consequences in five of the last twelve years noted by third worst recession of all time and the worst recession of all time. Although it should be noted that the Great Recession as measured by the gross domestic product was only one-sixth the dip of the Great Depression of the 1930’s. The irrational exuberance of the marketplace repeated itself in the 2000’s in less than five years. The stock market crash of the early 2000’s was followed by the entire economic meltdown of the late 2000’s.
Recently, I attended the Credit Union Development Education training with the National Credit Union Foundation to gain greater insights to our extraordinary cooperative movement. Upon returning home, I was motivated to go visit our local payday lenders and check cashing establishments. This is what inspired this article on greed.
The journey would be taken with a mindset similar to an explorer discovering a new island. As I entered the locations, I wanted to capture every part of the experience:
1. Atmosphere: The self-promoting messages were being played in both English and Spanish, the store was extremely clean with testimonials at every turn, the employees stood behind large bullet proof windows, the floors were tile, and it felt somewhat unwelcoming.
2. Store design: The stores were consistent in design. Two lines were well marked, one for check cashing, account set-up, money orders, bill pay, establishing direct deposit, wire services and the other line was clearly marked for those who needed an “advance.” The store also had two sets of operating hours. The check cashing and transaction services were open twenty-four hours a day while the lending side of the business operated with expanded hours from 9 am to 9 pm.
3. Customers: There weren’t any customers in line for an advance, but there were a minimum of three at each store waiting in line for the one employee to serve their banking needs. The interactions changed each time, as did the language in which they spoke. It wasn’t friendly or engaging, and yet people seemed to not be bothered by it nor by the over abundance of fluorescent lighting.
4. Employees: I spoke with both the lending employee to inquire about an advance as well as the transaction side to buy my free money order. The employee on the lending side was courteous and operated with a great sense of urgency. I felt myself wanting to respond in the same manner and potentially not thinking the transaction through completely. The money order purchasing experience was easy and the employee mumbled something about another product, although I was unsure as to what it was.
5. Pricing: This was the most troubling part of the experience. The pricing on the deposit side was inexpensive and not something I would see being an issue in affordability. The pricing on the advance side of the business was simply minimum terms of six months and a finance charge of $1.75 per $100 per day; that’s over 600%!! Yes, read that again, 600%!! They are very customer centric (did you hear the sarcastic tone), as they will reduce that in half if you provide your automobile as collateral. Yes, a 300+% car loan!! I know the majority of the population would find the pricing predatory and most would say something similar to “why do people even go there?” The fact is there are more payday lenders in this country than McDonald’s; obviously there is a segment of the market that utilize these services in almost every area of the country. Maybe Hollywood will move from “Supersize Me” to “Prey on Me” to create awareness about this epidemic in our country.
Greed is good, for credit unions across the country. Wait, breathe, grab a paper bag; yes, we should be taking advantage of this market opportunity. For most loans, the maximum allowable interest rate to be charged by federally chartered credit unions is 18%. However, for small loans the interest rate can be increased given the cost structure to originate small or micro loans. In NCUA’s letter to credit unions, 11-FCU-04, they gave guidance as to the maximum allowable interest rate to be charged on a loan for a federally chartered credit union. The NCUA allows for a 28% ceiling for short-term small loans that meet the following conditions:
1. Principal Amount $200-$1,000
2. Term of 1-6 months
3. Application Fee of $0-$20
4. Fully Amortized (no balloon payments)
5. Rollovers must be prohibited
NCUA has designed the program to allow federal credit unions greater flexibility in providing alternatives to payday loans.
Credit Unions are different by design and were created to serve those who couldn’t obtain affordable credit through the traditional lenders at banks. I would like to take a saying from a CUSwag.com T-shirt where they state “It’s Simple Math People.” The 18% rate equates to roughly $0.05 per day per $100 and the 28% rate equates to approximately $0.08 per day per $100. Payday lenders are charging $1.75 per day per $100 or an auto loan rate of $0.87 per day per $100; that is more than 10 times the regulatory maximum rate for small dollar car loans and 21 times the NCUA maximum allowable rate for small dollar unsecured loans. Most credit unions I have spoke with do not go above the 18% rate for any loans making the case even stronger for credit unions to enter into the marketplace to squeeze out the greed with our cooperative business models.
Gordon Gecko is still around and wears many disguises. The credit union movement can stop the insanity and force him into hiding permanently. The movement must embrace the concept of “Carpe Diem.” Let’s seize the opportunity available in serving those who are victims of unethical lending and continue to provide the required balancing of the for profit/not for profit equation. Margaret Meade said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” The movement can continue the progress started by credit union pioneer Edward Filene who defined progress as “the constant replacing of the best there is with something better still.”

Written by: David L. Tuyo II, CLE, CCE, CUDE, CIMA, MBA, AIF